Reference 15 contended that the dynamic characteristic of the strategy formulation allows 50 journal of advanced. Issues in marketing strategy implementation kanagal. Browse the list of issues and latest articles from journal of strategic marketing. We believe that strategic marketing is organizational active brain and that marketing strategies must be intelligent and useful to make proper marketrelated decisions. In the past few decades scientists wrote a lot of articles explaining the. For example, if the current year is 2008 and a journal has a 5 year moving wall, articles from the year 2002 are available. Marketing strategies which includes the market strategies and marketing mix strategies simultaneously have significant influence on the performance marketing as 34.
This is an important aspect of developing an electronic journal marketing strategy, especially. Recent australasian marketing journal articles elsevier. The influence of personal and proximal work factors on creative activity j. Abstract excerpt almost any marketing textbook will tell you that the key to successful marketing can be summed up by the stp. The strategy formulation is the prerequisite for the strategy implementation 12. Volume 28 2020 volume 27 2019 volume 26 2018 volume 25 2017 volume 24.
A marketing plan may be part of an overall business plan. The journal of business strategy publishes articles with a practical focus designed to help readers develop successful business strategies. An evaluation of marketing strategies undertaken by coca. Journal of management and marketing research role of relationship marketing in competitive marketing strategy nagasimha kanagal indian institute of management, bangalore abstract. The editor of empgens is john dawes, and refereeing of the articles is conducted by members of the editorial board who also advise the editor. Marketing information marketing scholarly articles. Discuss the nature and importance of an emarketing plan and outline its 7 steps. Institutional explanations for local diversification. Business and marketing strategies research articlesomics. Marketing analysis, swot analysis, strategic marketing plan. A broad analysis of marketing strategies for their incorporation as.
Promotion strategy which includes the sales promotion, technological change and advertisement were all used by coca cola company in the marketing of its product in. The latest news, videos, and discussion topics on marketing strategies entrepreneur. The promotion has a very high level of impact to increase the sales of products. Cornell university school of hotel administration the. Marketstrategies significant influence on the marketing mix strategies as 49. Journal of marketing, 74january, 119 clarion call for conceptual articles, this article outlines what can and should be done to reduce the gulf between strategic planning and implementation. To extent that strategic marketing is important for organizational success, marketing strategy can be vital for achieving the objective of superior performance. It is a vehicle for discussing longrange activities where marketing has a role to. The future of competition with christian sarkar pumas brand activism. Strategic marketing strategies on the performance of firms. Strategic marketing strategies on the performance of firms in nigerian oil and gas industry akinyele, samuel taiwo school of business studies, covenant university, ota nigeria. Marketing strategy includes all basic and longterm activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of.
Articles and information on marketing from marketing information. Measuring ambush marketing and sponsorship effects. This research is focused on marketing strategies, strategic marketing plan and their. Create a marketing strategy that reflects your target audience, your products and services, and.
What does the definition of marketing tell us about ourselves. Journal of business research strategy in emarketing. Home international journal of marketing studies ccse. Online journal marketing strategies 33 enefits of electronic journals when developing a marketing plan for an electronic journal, the marketer needs to consider what is different about electronic journals compared to the print format. The general population consisted of small business owners in the united states. Role of relationship marketing in competitive marketing. Profit impact of market strategy project identified from 2600 businesses, six major links. Marketing strategy marketers at enterprise companies say they plan to shift budget away from inperson conferences and spend more on virtual events because of the covid19 pandemic, according to. Anew way to approach pricing is suggested in an article. Abstract corporate marketing planning is the process by which an organization sets its longterm priorities regarding products and markets in order to. Base your marketing strategies on knowledge of your target market and the. Pdf in the lead article of this issue, hunt 2015 provides an exposition of how. International journal of research in marketing elsevier.
Marketing planning, market orientation and business. In order to explore the complexities of developing a strategic marketing plan, this article is written in three parts. Issues in marketing strategy implementation marketing strategy implementation msi is responsible for delivering the value proposition to the customers. Article pdf available in journal of the academy of marketing science 382. Five marketing strategy themes emerged from this study. European management therefore, if the marketing manager has decided to attain journal, 28. Universal equality, gender equality, and criminal justice reform. The editorial board consists of leading marketing scientists. Staff put their own name on the card so guests come. Describe the tasks that marketers complete as they create emarketing strategies. Journal of cultural marketing strategy is committed to publishing a broad spectrum of practical, methodological, and empirical articles that make a useful and substantive contribution to the field of. Since, internet marketing is the component of marketing that deals with the planning, pricing, promotion, and distribution of. Marketing strategies and their impact on marketing.
Marketing and cultural narratives with christian sarkar the innovation ecosystem. Journal of cultural marketing strategy henry stewart. The journal of applied business research marchapril 2015. With a good marketing plan you can expand your reach, set attainable objectives and launch your new products with success. Citescore values are based on citation counts in a given year e. Effects of internet marketing strategies on sale of. The good distribution of product can effect positively on customer satisfaction. Research into the efficacy of formalised marketing planning thompson.
Journal of strategic marketing scimago journal rank. Product life cycle management and new product development brand name, brand. Success and failure are determined by your larger marketing vision. It also proposes a definition for marketing strategy, the focal organizational strategy.
Journal of marketing on fundamental issues and direc. New rules for the future with christian sarkar ecosystem marketing. Pdf strategic marketing, marketing strategy and market strategy. It focuses on the role of countryoforigin, product diversification and scenarios, and provides. This is an area that has received less attention from researchers in. The researcher selected a group of 20 participants, who reside in the united states, and conducted taped in. Iosr journal of business and management iosrjbm eissn. Official journal of the european marketing academy. The latest business management research and ideas from hbs faculty. Journal of strategic marketing publishes papers on key aspects of the interface between marketing and strategic management. Please help improve this article by adding citations to reliable sources. Domain, definition, fundamental issues and foundational premises article pdf available in journal of the academy of marketing science 382. Gathering and classifying data about the market the.